47
mason jar pour spout lid
Skip itStrong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Good$449K$449K/yr · 648K searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Okay$7.62–$22.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.26avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,602.14avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality