63
mason jar lids
Launch itA $2.5M/yr market growing +6.7% this quarter with returns at 2.3% — clears our launch bar.
Market size
Incredible$2.5M$2.5M/yr · 2.8M searches
Competition
Great31%top-5 click share — an open shelf
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$4.89–$33.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good$12.12avg listing price — sweet spot $15–$100
Review moat
Okay2,582.64avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality