53
maroon and gold balloons
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a small market ($25K/yr) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Growth
Great+71.3%90-day search growth — must beat 0% to launch
Review moat
Great420.44avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.42avg listing price — sweet spot $15–$100
Price range
Bad$5.91–$16.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$25K$25K/yr · 49K searches
Signals No Dominant Brand