52
magnetic weights
Worth a lookShows searches that convert (10.5% search→purchase), but a concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list.
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$636K$636K/yr · 455K searches
Avg price
Good$13.32avg listing price — sweet spot $15–$100
Price range
Good$5.88–$27.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,364.9avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.7%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad83%top-5 click share — a locked-up shelf