32
maclock
Skip itSoft demand (-45.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible37avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$26.41avg listing price — sweet spot $15–$100
Price range
Incredible$20.20–$28.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$35K$35K/yr · 41K searches
Competition
Bad95%top-5 click share — a locked-up shelf
Growth
Bad-45.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier