41
love balloon
Skip itSoft demand (-79.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great324.84avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Price range
Okay$3.60–$23.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.56avg listing price — sweet spot $15–$100
Market size
Bad$30K$30K/yr · 76K searches
Growth
Bad-79.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand