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lotus candle
Skip itA small market ($590/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good914.42avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Avg price
Okay$9.51avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Price range
Okay$6.32–$18.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$590$590/yr · 18K searches