48
lotion warmer
Skip itSoft demand (-35.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$36.44avg listing price — sweet spot $15–$100
Price range
Incredible$29.18–$58.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good577.77avg incumbent reviews — the moat a new listing must climb
Market size
Good$653K$653K/yr · 449K searches
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Returns
Okay3.7%return rate — above 5% kills the launch gate
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-35.8%90-day search growth — must beat 0% to launch