38
lota
Skip itA small market ($74K/yr) — this niche doesn't clear our bar today.
Avg price
Great$15.68avg listing price — sweet spot $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Price range
Good$7.33–$24.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,586.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$74K$74K/yr · 100K searches
Competition
Bad77%top-5 click share — a locked-up shelf