47
lord of the rings blanket
Skip itSoft demand (-36.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.74avg listing price — sweet spot $15–$100
Price range
Incredible$15.85–$52.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great193.8avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$72K$72K/yr · 113K searches
Growth
Bad-36.8%90-day search growth — must beat 0% to launch