47
long over the door hooks
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Avg price
Good$14.37avg listing price — sweet spot $15–$100
Price range
Good$5.94–$30.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,987.32avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.9%90-day search growth — must beat 0% to launch
Returns
Okay4.1%return rate — above 5% kills the launch gate
Market size
Bad$49K$49K/yr · 73K searches
Signals Low Review Barrier