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linen pillow case
Skip itBrand-locked demand (top 5 brands take 90% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$24.86avg listing price — sweet spot $15–$100
Price range
Great$9.91–$35.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,389.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$121K$121K/yr · 198K searches
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.9%return rate — above 5% kills the launch gate
Brand share
Bad90%top-5 brand share — brand-locked demand