35
lime green balloons
Skip itPrices mostly outside the sweet spot ($4.89–$12.12) — this niche doesn't clear our bar today.
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.0%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,786.82avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Avg price
Bad$7.43avg listing price — sweet spot $15–$100
Market size
Bad$58K$58K/yr · 69K searches
Price range
Bad$4.89–$12.12cheapest to priciest tracked listing — scored on the share inside $15–$100