51
lillies
Worth a lookShows a sweet-spot price point ($18.78 avg), but weak search conversion (2.1%) keeps it on the watch list.
Avg price
Great$18.78avg listing price — sweet spot $15–$100
Review moat
Great407.3avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Great$9.77–$30.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Market size
Okay$145K$145K/yr · 368K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand