30
light when you want me candle
Skip itSoft demand (-76.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good795.33avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.73avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$12K$12K/yr · 17K searches
Growth
Bad-76.0%90-day search growth — must beat 0% to launch
Price range
Bad$6.22–$13.92cheapest to priciest tracked listing — scored on the share inside $15–$100