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light pink balloons
Skip itPrices mostly outside the sweet spot ($5.77–$10.26) — this niche doesn't clear our bar today.
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Okay$175K$175K/yr · 290K searches
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,464.32avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.87avg listing price — sweet spot $15–$100
Price range
Bad$5.77–$10.26cheapest to priciest tracked listing — scored on the share inside $15–$100