35
light grey sheets
Skip itA deep review moat (200,521 avg reviews) — this niche doesn't clear our bar today.
Avg price
Great$22.24avg listing price — sweet spot $15–$100
Price range
Great$14.23–$42.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad$45K$45K/yr · 57K searches
Review moat
Bad200,520.73avg incumbent reviews — the moat a new listing must climb