54
light blue comforter
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$47.46avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Price range
Good$18.85–$145.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$317K$317K/yr · 1.1M searches
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Review moat
Bad7,129.76avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand