60
light blue comforter twin
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Incredible$39.96avg listing price — sweet spot $15–$100
Price range
Incredible$16.92–$73.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Growth
Great+80.4%90-day search growth — must beat 0% to launch
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad10,009avg incumbent reviews — the moat a new listing must climb
Market size
Bad$84K$84K/yr · 187K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand