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Skip itWeak search conversion (2.2%) — this niche doesn't clear our bar today.
Competition
Great37%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,298.6avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.6%90-day search growth — must beat 0% to launch
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Okay$141K$141K/yr · 674K searches
Avg price
Okay$9.71avg listing price — sweet spot $15–$100
Price range
Okay$3.93–$19.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale