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lego table
Launch itA $1.3M/yr market growing +9.7% this quarter with returns at 1.2% — clears our launch bar.
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 2.2M searches
Avg price
Great$87.37avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.80–$145.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,118.32avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price