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lego display case
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Great$65.71avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,026.29avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.12–$220.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$194K$194K/yr · 365K searches
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals High Price