51
led mirror full length
Worth a lookShows low returns (1.4%), but weak search conversion (1.1%) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$79.99avg listing price — sweet spot $15–$100
Review moat
Great425.33avg incumbent reviews — the moat a new listing must climb
Market size
Great$953K$953K/yr · 1.1M searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$20.83–$161.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals High Price