56
leaves for crafts
Worth a lookShows no brand lock-in (top 5 brands take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Competition
Incredible20%top-5 click share — an open shelf
Returns
Great1.0%return rate — above 5% kills the launch gate
Price range
Good$4.41–$40.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.32avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,890.84avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Market size
Bad$87K$87K/yr · 198K searches
Signals No Dominant Brand