47
leaf pillow
Skip itWeak search conversion (1.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$26.86avg listing price — sweet spot $15–$100
Price range
Great$10.00–$52.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great422.55avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Market size
Bad$89K$89K/yr · 226K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale