49
le tauci
Skip itSoft demand (-9.5% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Incredible$36.13avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Good$7.02–$171.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,665.26avg incumbent reviews — the moat a new listing must climb
Market size
Okay$135K$135K/yr · 169K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality