40
lazo para boda
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Review moat
Incredible84.45avg incumbent reviews — the moat a new listing must climb
Avg price
Great$52.03avg listing price — sweet spot $15–$100
Price range
Good$16.98–$158.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Market size
Okay$204K$204K/yr · 340K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale