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large glass vase
Skip itSoft demand (-12.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Incredible$36.25avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Review moat
Good510.41avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.96–$171.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$159K$159K/yr · 231K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.8%return rate — above 5% kills the launch gate
Growth
Bad-12.1%90-day search growth — must beat 0% to launch