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lanterns for wedding
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Avg price
Incredible$37.81avg listing price — sweet spot $15–$100
Review moat
Good863.01avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.59–$145.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Bad$93K$93K/yr · 304K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand