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lace curtains
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great$17.34avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Market size
Great$941K$941K/yr · 3.2M searches
Price range
Good$6.73–$32.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,609.18avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad6.3%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals High Returns