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la fermiere yogurt jar lids
Skip itSoft demand (-19.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great333.86avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.90avg listing price — sweet spot $15–$100
Price range
Okay$6.90–$19.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 77K searches
Growth
Bad-19.9%90-day search growth — must beat 0% to launch