Skip to content
46

kpop demon hunters table cloth

Skip it

Soft demand (-21.5% this quarter) — this niche doesn't clear our bar today.

Market size 38Growth 14Conversion 75Competition 52Returns 72Price range 37Avg price 40Brand share 55Review moat 85Quality gap 24

Review moat

Great295.48

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Returns

Good2.1%

return rate — above 5% kills the launch gate

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$10.84

avg listing price — sweet spot $15–$100

Market size

Okay$189K

$189K/yr · 246K searches

Price range

Okay$4.99–$20.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-21.5%

90-day search growth — must beat 0% to launch

Reviews