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kosta boda
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible24.42avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$194.89avg listing price — sweet spot $15–$100
Returns
Okay4.7%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$87K$87K/yr · 27K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
Price range
Bad$30.93–$600.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand