60
king size sheets
Launch itA $17.2M/yr market growing +8.8% this quarter with returns at 2.0% — clears our launch bar.
Market size
Incredible$17.2M$17.2M/yr · 21.7M searches
Avg price
Incredible$30.89avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great$9.36–$109.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad210,600.48avg incumbent reviews — the moat a new listing must climb