32
king size faux fur blanket
Skip itSoft demand (-44.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$64.85avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Price range
Okay$30.22–$185.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,199.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$54K$54K/yr · 118K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.7%90-day search growth — must beat 0% to launch
Signals High Price