50
king size extra deep 18-24 pocket waterproof mattress protector
Worth a lookShows a sweet-spot price point ($35.85 avg), but a deep review moat (48,159 avg reviews) keeps it on the watch list.
Avg price
Incredible$35.85avg listing price — sweet spot $15–$100
Price range
Incredible$16.39–$59.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$139K$139K/yr · 39K searches
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Review moat
Bad48,159.17avg incumbent reviews — the moat a new listing must climb