45
kidney table
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good784.58avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Good+39.7%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Good$177.76avg listing price — sweet spot $15–$100
Market size
Okay$133K$133K/yr · 258K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Price range
Bad$21.20–$584.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Price