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keepsake trunk
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Review moat
Great300.23avg incumbent reviews — the moat a new listing must climb
Avg price
Good$106.87avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$198K$198K/yr · 562K searches
Returns
Okay3.9%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay$14.52–$298.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Price