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kdrama merchandise
Worth a lookShows a thin review moat (47 avg reviews), but a small market ($29K/yr) keeps it on the watch list.
Review moat
Incredible46.79avg incumbent reviews — the moat a new listing must climb
Brand share
Great40%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$16.53avg listing price — sweet spot $15–$100
Price range
Good$6.71–$35.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$29K$29K/yr · 79K searches