60
jesus
Worth a lookShows a $4.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$4.7M$4.7M/yr · 7.9M searches
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — leaders hold, buyers still browse
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good$14.22avg listing price — sweet spot $15–$100
Review moat
Good949.68avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.37–$28.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand