50
ivy wall
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a small market ($30K/yr) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Avg price
Good$14.60avg listing price — sweet spot $15–$100
Price range
Good$5.52–$38.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.8%90-day search growth — must beat 0% to launch
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,509.95avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 112K searches
Signals No Dominant Brand