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45

ivory blackout curtains

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High returns (8.5%) — this niche doesn't clear our bar today.

Market size 25Growth 62Conversion 33Competition 55Returns 12Price range 90Avg price 95Brand share 57Review moat 25Quality gap 28

Avg price

Incredible$30.69

avg listing price — sweet spot $15–$100

Price range

Great$15.30–$105.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+39.4%

90-day search growth — must beat 0% to launch

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$98K

$98K/yr · 122K searches

Review moat

Bad4,445.5

avg incumbent reviews — the moat a new listing must climb

Returns

Bad8.5%

return rate — above 5% kills the launch gate

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