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ironing board
Launch itA $16.9M/yr market growing +19.2% this quarter with returns at 2.7% — clears our launch bar.
Market size
Incredible$16.9M$16.9M/yr · 8.3M searches
Avg price
Great$48.72avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$13.25–$172.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+19.2%90-day search growth — must beat 0% to launch
Review moat
Okay2,819.18avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand