58
iron with retractable cord
Launch itA $1.5M/yr market growing +17.9% this quarter with returns at 3.3% — clears our launch bar.
Avg price
Incredible$41.49avg listing price — sweet spot $15–$100
Price range
Incredible$18.96–$99.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.5M$1.5M/yr · 510K searches
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.9%90-day search growth — must beat 0% to launch
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Bad7,082.05avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand