Skip to content
51

iron man birthday decorations

Worth a look

Shows a thin review moat (118 avg reviews), but a small market ($66K/yr) keeps it on the watch list.

Market size 16Growth 33Conversion 52Competition 58Returns 74Price range 79Avg price 80Brand share 65Review moat 94Quality gap 37

Review moat

Great118.31

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$17.09

avg listing price — sweet spot $15–$100

Price range

Great$6.75–$47.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.7%

90-day search growth — must beat 0% to launch

Market size

Bad$66K

$66K/yr · 92K searches

Search terms