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iridescent garland
Worth a lookShows demand growing +100.8% this quarter, but a small market ($63K/yr) keeps it on the watch list.
Growth
Great+100.8%90-day search growth — must beat 0% to launch
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.19avg listing price — sweet spot $15–$100
Review moat
Good1,121.84avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.76–$23.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 84K searches