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instant pot trivet
Skip itSoft demand (-29.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,444.62avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.04avg listing price — sweet spot $15–$100
Price range
Okay$4.89–$22.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$83K$83K/yr · 97K searches
Growth
Bad-29.9%90-day search growth — must beat 0% to launch