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impressions vanity
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Great$52.14avg listing price — sweet spot $15–$100
Review moat
Good820.46avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay$9.77–$317.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Market size
Bad$61K$61K/yr · 186K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price