40
illit lightstick
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$69.34–$79.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great122avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$73.29avg listing price — sweet spot $15–$100
Growth
Great+60.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$59K$59K/yr · 114K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand