52
ikea shelves
Worth a lookShows a sweet-spot price point ($36.42 avg), but weak search conversion (1.5%) keeps it on the watch list.
Avg price
Incredible$36.42avg listing price — sweet spot $15–$100
Price range
Great$12.66–$89.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$548K$548K/yr · 1.0M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Review moat
Okay3,969.8avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand